Tour de France increases traffic at the website of the City

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The Tour de France indeed increased the traffic at the website of the City of Brussels. On Sunday, July 4th, 2010, while Brussels welcomed the arrival of a stage of the Tour de France, the website received 17.505 visits (16.180 visitors). That is 12.000 visits more than in normal times. Previous record: in 2009, on the occasion of the car free Sunday, the municipal site welcomed 14.137 visits (13.165 visitors). On Monday, July 5th, when the Tour de France left Brussels for Spa, it still received 13.100 visits (12.034 visitors).

More than 4 on 5 visitors (81,2 %) reached the website via a search engine. The expression 'Tour de France' brought 7.803 visits (594 for 'Ronde van Frankrijk').