Exhibition. On Display

From 12 October 2022 to 5 March 2023 at the Design Museum Brussels (ADAM).

The exhibition On Display is structured around seven independent paintings, each representing a particular point of view and angle of analysis of the boutique. The first two parts define the concept of the boutique since the 19th century and include it within a commercial strategy, the basis for the development of retail design in the 1970s.

The following parts are based on an increasingly detailed dynamic analysis: the store within a broad set of disciplines, the analysis of the store as a place of architecture, the store and the articulation of its interior space and finally the spatial particularity of the store: the display. The last part is a summary of the first paintings through a societal analysis of the sales space at different moments of its evolution.

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