Summer sales 2021
In Belgium, a trader can only sell products under the name 'sales' ('solden' in Dutch, 'soldes' in French) twice a year. Both periods of sales are determined by law. The summer sales of 2021 will start on Thursday 1 July.
Those sales are the seasonal renewal of the range of the trader. This is done through an accelerated selling at lower product prices.
- Sales (in French)
The 2021 summer sales take place from 1 to 31 July 2021.
Waiting period before sales
Before the start of the sales there is a waiting period. During this waiting period, it is legally prohibited by law to have sales in the clothing, footwear and leather sector.
If the starting date is on a Sunday, the bargains may start the day before.
Shopping in Brussels
More info on shops and Sunday shopping in Brussels: