Summer sales 2019
In Belgium, a trader can only sell products under the name 'sales' ('solden' in Dutch, 'soldes' in French) twice a year. Both periods of sales are determined by law. The 2nd period begins on 1 July and ends on 31 July.
Those sales are the seasonal renewal of the range of the trader. This is done through an accelerated selling at lower product prices.
Waiting period before sales
Before the start of the sales there is a waiting period: from 1 to 30 June for the summer sales. During this waiting period, it is legally prohibited by law to have sales in the clothing, footwear and leather sector.
The winter sales take place from 3 to 31 January. If 3 January or 1 July fall on a Sunday, the bargains may start the day before.
Shopping in Brussels
More info on shops and Sunday shopping in Brussels: