Winter sales 2020
In Belgium, a trader can only sell products under the name 'sales' ('solden' in Dutch, 'soldes' in French) twice a year. Both periods of sales are determined by law. The 1st period begins on 3 January and ends on 31 January.
Those sales are the seasonal renewal of the range of the trader. This is done through an accelerated selling at lower product prices.
Waiting period before sales
Before the start of the sales there is a waiting period: from 3 December to 2 January for the winter sales. During this waiting period, it is legally prohibited by law to have sales in the clothing, footwear and leather sector.
The summer sales take place from 1 to 31 July. If 3 January or 1 July fall on a Sunday, the bargains may start the day before.
Shopping in Brussels
More info on shops and Sunday shopping in Brussels: