In Belgium, a trader can only sell products under the name 'sales' ('solden' in Dutch, 'soldes' in French) twice a year. Both periods of sales are determined by law. The winter sales of 2026 will start on Saturday 3 January.
Those sales are the seasonal renewal of the range of the trader. This is done through an accelerated selling at lower product prices.
External siteSales (in French)
The 2026 winter sales take place from 3 to 31 January 2026.
Waiting period before sales
Before the start of the sales there is a waiting period. During this waiting period, it is legally prohibited by law to have sales in the clothing, footwear and leather sector.
If the starting date is on a Sunday, the bargains may start the day before.
Shopping in Brussels
More info on shops and Sunday shopping in Brussels: